| Name | Description | Type | Additional information |
|---|---|---|---|
| utm_source |
To identify the source of traffic, e.g. Facebook, Instagram, a search engine or another source. |
string |
None. |
| utm_medium |
To identify the advertising medium. For example, "banner", "email", "Facebook_Feed" or "Instagram_Story". |
string |
None. |
| utm_campaign |
To identify a specific promotion or strategic campaign. For example, "summer_sale". |
string |
None. |